Carlos
Cabrera

The challenge

A cookie brand with several locations in Puerto Rico and no real online sales channel.

What I did

• Built the content strategy and a weekly production system: on-site shoots, editing, and my own voiceovers.
• Run $4K to $5K a month in Meta Ads and the budget for creator partnerships.
• Lead a 3-person marketing team (a Meta Ads specialist, a publisher, and a content creator) and oversee a 7-person social operations team that handles DMs and online sales and escalates collaborations and paid promotions to me. I set the ads strategy and decide which content gets promoted.
• Brief smaller creators every month with a clear objective, and they create to my direction.
• Secured the brand's spot in PR Fashion Week and lead the partnership, logistics, promo content, and on-site coverage.

Why it worked

Consistency and real people. The brand shows up every week without depending on the owner, and a customer-generated content program (product in exchange for content) outperformed paid influencer deals at a fraction of the cost. Online sales went from zero to more than $18,000 a month.

The proof

• 3,131Purchases driven by 109 ad videos I made, Sep 2025 to Aug 2026 (Meta Ads data)
• $4.56Average cost per add to cart across all of them, inside the brand's $3 to $5 range for its best ads
• 349Purchases from a single video, "Box Straight to Your Door"
• 1.3MViews on the top ad, a free-delivery announcement

The challenge

A car audio and accessories shop in Cayey with a local audience of about 35K followers.

What I did

• Designed the content strategy and produced the videos from concept to final edit.
• Batch-shot 20 to 30 videos in one weekly shoot day and edited around five a day.
• Coached the owner to present on camera, building a personal brand he still uses today.

Why it worked

Volume with a system behind it. Batch production kept the account publishing constantly, and the audience grew fivefold. The shop stayed booked up to three months ahead.

The proof

• 4TikToks over 300K views in 11 months, against 1 in the previous four years
• 546KViews on the top video of 2024
• 3.1MOrganic views across the top 14 videos of 2024

The challenge

A jewelry brand with physical stores in San Juan selling almost nothing online.

What I did

• Built the online sales strategy and a consistent content base around the product.
• Produced the content and put paid budget behind what organic had already proven.
• Directed 3 brand ambassadors and the owner on camera: wrote their scripts, ran the shoots, and got them posting about the brand on their own accounts.

Why it worked

The content made the product worth talking about, and the brand became a local go-to online. Sales grew roughly 30 times in the first month.

The proof

• $13.6KGross online sales from Apr 15 to May 14, 2026, per the store's Shopify report
• 129Orders in those 30 days, at a $96 average order
• 48%Returning customer rate: buyers came back
• 33%Of reels passed 10K views while I ran content, against 2% before and 4% after